Paint Solutions Built for Professional Body Shops
25+ years of trusted innovation. Premium paint lines, expert training, and precision color services that drive shop profitability.
Toll-Free: 877-973-7600
Why Body Shops Choose Lusid
25+ Years of Proven Expertise
Since 1999, Lusid has been innovating in automotive and fleet coatings. That track record means stability, technical depth, and real-world solutions built on decades of shop feedback.
Complete Product Portfolio
NorthStar and GlobalStar proprietary lines, plus exclusive imports (GenRock, GenMax, GenVerde). Whether you need premium automotive refinish or industrial coatings, we have the right solution.
Dedicated Training Center
Our facility in Kearns includes a professional training center where your team gets hands-on instruction in product application, color matching, and shop management—directly improving your bottom line.
Expert Technical Support
Technical and coloristic support when you need it. Ares spectrophotometer integration for color accuracy. Responsive service that treats you as a partner, not just a customer.
Low-VOC Innovation
Environmentally responsible coatings across our product lines. Meet compliance requirements while delivering the performance your shop demands.
Our Complete Paint Portfolio
From proprietary formulations refined over decades to exclusive imported lines, Lusid Technologies delivers the automotive and industrial paint solutions body shops depend on for quality, precision, and profitability.
NorthStar
Our flagship automotive refinish paint line, developed and refined in-house since 1999. NorthStar sets the standard for color precision, durability, and professional results.
- Premium automotive refinish formulation
- Ares spectrophotometer integration
- Exceptional color accuracy and durability
- Low-VOC options available
GlobalStar
Premium automotive paint line acquired in 2020. We now control the full technology and formulation, ensuring consistent quality and continuous innovation for nationwide availability.
- Proprietary technology ownership
- Ares spectrophotometer compatible
- High-performance refinish coatings
- Nationwide availability
GenRock
Exclusive import from General Paint Co.S.A.L. since 2006. GenRock delivers proven performance for fleet and industrial applications with reliable, cost-effective solutions.
- Fleet and industrial applications
- Proven performance and reliability
- Cost-effective formulations
- Exclusive Americas import partnership
GenMax
Specialized industrial and fleet coating line imported from General Paint Co.S.A.L. GenMax provides high-performance solutions for demanding industrial applications.
- Industrial and specialized applications
- High-performance formulations
- Durability and chemical resistance
- Exclusive Americas availability
GenVerde
Environmentally focused paint line launched 2013. GenVerde prioritizes low-VOC formulations and sustainable coating solutions for eco-conscious body shops and fleet operators.
- Low-VOC and waterborne formulations
- Environmental responsibility focus
- Regulatory compliance
- Premium eco-conscious performance
Greentec
Our environmental commitment line featuring low-VOC and sustainable coating technologies. Greentec meets regulatory standards while delivering professional-grade performance for responsible shops.
- Low-VOC proprietary formulation
- Waterborne base coat technology
- Environmental compliance
- Professional performance standards
Ares Spectrophotometer Integration
Launched in 2021, our Ares spectrophotometer brings precision color matching to NorthStar and GlobalStar paint lines. Achieve exact color accuracy, reduce rework, and improve customer satisfaction with advanced color measurement and integration technology.
Available for NorthStar and GlobalStar product lines • Precision color matching • Reduces rework and waste • Integrates seamlessly with shop workflows
Product Categories & Applications
Automotive Refinish
Premium paint solutions for body shop professionals. NorthStar and GlobalStar deliver color precision, durability, and the technical support that keeps shops profitable.
NorthStar • GlobalStar • Ares Integration
Fleet Coatings
Reliable, cost-effective paint solutions for fleet operators managing multiple vehicles. GenRock and GenMax deliver consistent performance and durability across large-scale operations.
GenRock • GenMax • Cost-Effective
Industrial Coatings
High-performance coatings for industrial applications requiring durability, chemical resistance, and specialized formulations. GenMax and Greentec meet demanding specifications.
GenMax • Greentec • High-Performance
Lusid Innovation & Technology
Low-VOC Technology
Across all product lines, we prioritize low-VOC and waterborne formulations that meet environmental regulations without compromising performance or profitability.
High-Solids Formulations
Advanced high-solids technologies improve coverage efficiency, reduce application time, and enhance durability for better shop economics.
Waterborne Base Coats
Waterborne base coat technology reduces VOC emissions while maintaining excellent color matching and application characteristics.
Spectrophotometer Integration
Ares spectrophotometer integration brings precision color matching to NorthStar and GlobalStar, reducing rework and improving customer satisfaction.
Ready to Explore Our Paint Lines?
Contact our team to request product information, technical data sheets, or schedule a consultation with one of our paint specialists.
Training & Support Services
Since 2014, our dedicated training center in Kearns, Utah has helped body shop managers and technicians improve profitability and operational efficiency. We offer hands-on instruction, technical support, and coloristic services designed to elevate your shop's performance.
From body shop management training to technical product guidance and color matching expertise, our support infrastructure is built to help you succeed.
Call for Training Information: (801) 966-5300
Our 25-Year Journey
From a regional startup to a trusted national supplier, Lusid Technologies has grown by staying true to innovation, quality, and partnership.
Founded in Sandy, Utah
Started with a passion for innovation in the automotive paint industry. What began as a regional manufacturer set the stage for decades of growth and industry leadership.
Salt Lake City Facility
Expanded operations with a second facility, marking our commitment to growing capacity and reaching more body shops across the region.
Strategic Partnerships Begin
Started importing GenRock from General Paint Co.S.A.L. and forged a corporate relationship with their owners, building a foundation for exclusive product lines.
GenVerde & GlobalStar Launch
Launched GenVerde for environmentally conscious shops, then brought GlobalStar to market—expanding our portfolio with premium, high-performance options.
Facility Expansion & Training Center
Opened a dedicated training center in Kearns. This investment reflects our belief that body shop success depends on expert support and continuous education.
Acquired GlobalStar & Launched Ares
Acquired full GlobalStar technology to control our destiny, then launched the Ares spectrophotometer—setting new standards for color precision and customer satisfaction.
Production Expansion
Expanded production capabilities to meet growing demand. Redesigned our digital presence to better serve body shops in the digital age.
Our Core Values
Teamwork & Family Culture
We believe "family" defines who we are. Strong teams drive innovation, and we invest in our people's well-being and satisfaction.
Innovation & Progress
Pushing the technological envelope is in our DNA. From NorthStar to Ares, we invest in R&D to stay ahead of industry trends.
Environmental Stewardship
Low-VOC and waterborne coatings aren't just a trend for us—they're a responsibility to the planet and future generations.
Quality & Excellence
Every can of paint reflects our commitment to the highest standards. Quality is non-negotiable.
Customer Loyalty & Partnership
Your success is our success. We're committed to long-term partnerships built on trust, responsiveness, and real results.
Technical Expertise
25+ years in the industry means we speak your language. We understand body shop challenges and deliver solutions that work.
Our Mission
Lusid Technologies exists to advance the automotive paint industry with innovative technologies and to help body shops improve profitability and productivity through quality products, precise color services, efficient delivery, and expert training.
Looking Forward
Twenty-five years of growth has taught us that real success comes from staying true to innovation, supporting our partners, and taking care of the people around us. The future of automotive refinishing is bright, and we're excited to refine it—alongside you.
Welcome to Lusid Technologies. Where the art of auto refinishing meets unwavering dedication to your shop's profitability and productivity.
Ready to boost shop efficiency? Call our experts.
Call Now