Our Complete Paint Portfolio
From proprietary formulations refined over 25 years to exclusive imported lines, Lusid Technologies delivers premium automotive, fleet, and industrial paint solutions engineered for precision and performance.
NorthStar
Our flagship proprietary automotive refinish line. Engineered for color precision, durability, and professional body shop results. Integrated with Ares spectrophotometer technology for unmatched color accuracy.
Automotive refinish • Color precision • Durability
GlobalStar
Premium performance paint line acquired in 2020. Full technology ownership ensures consistent quality and innovation. Available nationwide with comprehensive technical support and Ares integration.
Premium performance • Nationwide availability • Ares compatible
GenRock, GenMax & GenVerde
Exclusive imported automotive and industrial paint lines from General Paint Co.S.A.L. (since 2006). Specialized formulations for fleet, industrial, and refinish applications with low-VOC options across all products.
Fleet • Industrial • Low-VOC • Exclusive partnership
Ares Spectrophotometer: Launched 2021. Advanced color matching and integration technology for NorthStar and GlobalStar lines. Delivers precise color accuracy and customer satisfaction every time.
Environmental Commitment: Low-VOC options across all product lines. Waterborne base coats and high-solids technologies for compliance and sustainability without compromising performance.
Need technical details or product samples? Our team is ready to support your shop with expert guidance, color matching services, and responsive delivery.
Call for Product Information: 801-966-5300
Product Lines & Applications
Detailed specifications and applications for each Lusid paint line. Built for body shop professionals who need technical precision and performance data.
NorthStar
Key Features
- • Proprietary formulation developed in-house
- • Premium color accuracy and stability
- • Enhanced durability and gloss retention
- • Compatible with Ares spectrophotometer
Applications
Automotive refinish, body shop operations, premium customer finishes
Performance Characteristics
- • Flagship line—our most mature formulation
- • Proven track record across 25+ years
- • Low-VOC compliance
GlobalStar
Key Features
- • Fully acquired technology (2020)
- • Premium performance across all conditions
- • Enhanced color matching precision
- • Compatible with Ares spectrophotometer
Applications
Premium automotive refinish, high-end body shop finishes, nationwide availability
Performance Characteristics
- • Full technology control ensures consistency
- • Waterborne base coat technology
- • Low-VOC environmental compliance
GenRock
Key Features
- • Exclusive import from General Paint Co.S.A.L.
- • Reliable performance across applications
- • Cost-effective premium option
- • Proven track record since 2006
Applications
Fleet operations, industrial applications, automotive refinish, value-conscious shops
Performance Characteristics
- • Imported since 2006—proven reliability
- • High-solids technology for efficiency
- • Low-VOC compliance
GenMax
Key Features
- • Exclusive import from General Paint Co.S.A.L.
- • Specialized formulation for demanding applications
- • Enhanced durability and coverage
- • Industrial-grade performance
Applications
Industrial coatings, specialized fleet applications, heavy-duty environments
Performance Characteristics
- • Formulated for challenging conditions
- • Extended durability and protection
- • Low-VOC compliance
GenVerde
Key Features
- • Exclusive import from General Paint Co.S.A.L.
- • Environmental focus—ultra-low VOC
- • Launched 2013, proven sustainability
- • Premium eco-conscious formulation
Applications
Environmental compliance-focused shops, sustainable operations, premium eco-conscious finishes, facilities with strict VOC limits
Performance Characteristics
- • Ultra-low VOC—exceeds environmental standards
- • Waterborne base coat technology
- • Sustainable without sacrificing performance
Ares Spectrophotometer Integration
Launched 2021. The Ares spectrophotometer delivers precision color matching for NorthStar and GlobalStar product lines. This technology ensures exact color accuracy, reduces rework, and increases customer satisfaction—directly improving your shop's profitability.
Technical Resources
Each Lusid paint line comes with complete technical documentation to support your shop's operations.
Contact our technical support team at 801-966-5300 or 877-973-7600 to request documentation or discuss technical specifications for your specific application.
Low-VOC & Environmental Commitment
Across our entire product portfolio—NorthStar, GlobalStar, GenRock, GenMax, and GenVerde—we're committed to low-VOC formulations and environmental responsibility. This isn't a marketing angle; it's part of our mission to help body shops operate sustainably while maintaining peak performance.
- • Waterborne base coat technology across select lines
- • High-solids formulations reduce emissions and waste
- • Full compliance with EPA and state VOC regulations
- • GenVerde line specifically designed for maximum environmental performance
Need Technical Details or Product Samples?
Our technical support team is ready to discuss specifications, applications, and how each product line can improve your shop's profitability. Reach out today.
Why Our Products Stand Out
Lusid's paint lines deliver the performance, precision, and support body shops need to improve profitability and operational efficiency.
25+ Years of Proven Expertise
Since 1999, we've refined our formulations and built deep relationships with body shops across the nation. That's two decades of learning what works, what doesn't, and how to help shops succeed.
Proprietary NorthStar Line
Our flagship NorthStar paint line was developed in-house, giving us complete control over quality and performance. When you buy NorthStar, you're getting technology we've invested years perfecting.
GlobalStar: Full Technology Control
In 2020, we acquired full ownership of the GlobalStar technology. That means we control every aspect of the product—from formulation to supply. No middlemen, no compromises.
Ares Spectrophotometer: Color Precision
Launched in 2021, our Ares spectrophotometer delivers precise color matching for NorthStar and GlobalStar. Perfect color matches mean satisfied customers and fewer comebacks—that's profit in your pocket.
Low-VOC & Environmental Responsibility
All our lines feature low-VOC formulations. You meet regulatory requirements, reduce shop air quality concerns, and show your customers you care about the environment. That's good business and good citizenship.
Expert Technical Support
When you need help, our technical team is there. Application questions, troubleshooting, color matching—we respond fast because your shop's productivity depends on it.
What This Means for Your Shop
Better Profitability
Quality products + precise color matching + responsive support = fewer comebacks and happier customers. That's margin improvement.
Faster Turnaround
Our formulations apply efficiently. Ares color matching gets it right the first time. Less rework, faster job completion, more jobs per week.
Peace of Mind
You're working with a manufacturer that's been in this industry for 25+ years. We know automotive paint. We know body shops. We're a partner, not just a vendor.
Our Complete Product Portfolio
Beyond our proprietary lines, we're the exclusive importer of GenRock, GenMax, and GenVerde from General Paint Co.S.A.L. This partnership gives you access to premium imported formulations alongside our proven domestic lines. You get choice, variety, and the support of a manufacturer who stands behind every product.
Ready to see the difference Lusid's products can make in your shop? Our technical team is ready to answer questions, provide samples, or discuss how our paint lines can improve your profitability.
Call for Product Consultation: (801) 966-5300Or toll-free: (877) 973-7600
Get Product Support & Information
Ready to explore our paint lines, request technical data, or discuss your shop's needs? Our team is here to help.
Call for Product Inquiries
Speak directly with our technical team about product specifications, applications, and availability.
Technical Resources
Request technical data sheets, safety information, product specifications, and compliance documentation for all our paint lines.
Available upon request:
- Technical data sheets
- Safety information
- Product specifications
- Compliance documentation
Product Samples & Consultations
Need to evaluate our paint lines in your shop? Request product samples or schedule a detailed consultation with our technical experts. We'll discuss your specific applications, color requirements, and operational needs.
Coloristic Services
Precision color matching with our Ares spectrophotometer technology. Get accurate color data, custom formulations, and expert guidance for perfect finishes.
Request Color ServicesTechnical Support
Questions about product application, troubleshooting, or compatibility? Our technical team provides expert guidance to keep your shop running smoothly.
Contact Technical TeamWhy Body Shops Partner with Lusid
- 25+ years of proven expertise in automotive paint manufacturing
- Comprehensive product portfolio from proprietary NorthStar to imported premium lines
- Ares spectrophotometer technology for precision color matching and customer satisfaction
- Responsive technical support and personalized consultation
- Dedicated training center with programs designed to improve shop profitability
Ready to explore how Lusid can support your shop's paint needs?
Call Us TodayPhone: (801) 966-5300 | Toll-Free: (877) 973-7600